Search Engine Marketing Programs

search robotHow to Get More Qualified Visitors to Your Website


Forget about the Yellow Pages. These days, more and more people turn to the Internet to find products and services through online search. To reach potential clients or customers, your website must rank near the top of the results they're searching for. There are only two ways to get that high ranking:

FREE LISTINGS

One way is to have your website tuned so that it will be indexed by search engines and display near the top when users search for your product or services. These are called ORGANIC SEARCH RESULTS.

The primary benefit of a high organic search listing is that you don't have to pay for it.

The problem is that, because it's free, you have lots of competition for the top spots In addition, it could take months before your listing moves up in ranking.

If you want to ramp up your qualified visitor count quickly, we can set up a paid listings program while developing an effective organic search strategy.

ORGANIC SEARCH
OPTIMIZATION PROGRAM


INCLUDES:

  • Reviewing your goals
  • Keyword analysis to determine the words that visitors use to find your product or service.
  • Utilizing proper keywords in page titles and megatags
  • Optimizing content and navigation to make the site more usable to visitors and search engines.
  • Going "under the hood" to bring the site's structure up to current web standards.

BENEFITS

  • Your site will rank much higher in unpaid search engine listings over time and will attract many more qualified visitors.
  • Changes in its site structure will make your website look better, run faster and update more easily

COST

About $80 per page. Keep in mind that you'll need to optimize only the key pages to benefit the entire site so the final cost is very reasonable.

PAID LISTINGS

You can achieve better rankings very easily and quickly with paid listings, known as PAY PER CLICK PROGRAMS.

Paid search listings are more effective at targeting and attracting the specific type of visitors you want.

Since it handles more than two-thirds of all online searches, Google is the preferred search engine for for most pay-per-click programs. But creating an effective Google AdWords campaign requires expertise and plenty of time.

We can set up your AdWords program so that within days, your website will be at or near the top of Google's search results.


PAY-PER-CLICK
SEARCH OPTIMIZATION


INCLUDES:

  • Reviewing your goals.
  • Enrollment in search marketing program
  • Research and analysis of keywords and bid prices, text ad creation and development of special "landing pages" to maximum conversions of visitors to customers/clients.

BENEFITS:

  • Your website will jump to the top of the search results in no time at all.
  • You will be able to refine your ad program to attract exactly the kind of visitors you want.

COST:


It's based on the number of campaigns you choose to run. The basic plan, which creates one campaign with up to 50 keywords, three text ads and two landing pages, is $200. Cost of the AdWords program is additional, but because you can decide on monthly budget and bid amounts, it's entirely within your control.