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Search Engine Optimization

How to Get More Qualified Visitors to Your Website

Forget about the Yellow Pages. These days, more and more people turn to the Internet to find products and services through online search.

But even though you might have the best website in cyberspace, no one is going to know… unless they can find it.

To reach potential clients or customers, your website must rank near the top of the results they’re searching for. There are only two ways to get that high ranking:

1: FREE LISTINGS

One way is to have your website tuned so that it will be indexed by search engines and display near the top when users search for your product or services. These are called ORGANIC SEARCH RESULTS.

The primary benefit of a high organic search listing is that you don’t have to pay for it.

The problem is that, because it’s free, you have lots of competition for the top spots. In addition, it could take months before your listing moves up in ranking.

If you want to ramp up your qualified visitor count quickly, we can set up a paid listings program (see below) while developing an effective organic search strategy.

Organic Search Optimization Program includes:

• Reviewing your goals
• Keyword analysis to determine the words that visitors use to find your product or service.
• Utilizing proper keywords in page titles and tags
• Optimizing content and navigation to make the site more usable for visitors and search engines.
• Going “under the hood” to bring the site’s structure up to current web standards.

BENEFITS

• Over time, your site will rank much higher in unpaid search engine listings and will attract many more qualified visitors.
• Changes in its site structure will make your website look better, run faster and update more easily.

COST

About $60 per page. Keep in mind that because you’ll need to optimize only the key pages to benefit the entire site, the final cost is very reasonable.

2: PAID LISTINGS

You can achieve better rankings very easily and quickly with paid listings, known as PAY PER CLICK PROGRAMS.

Paid search listings can be very effective at targeting and attracting the specific type of visitors you want.

Since it handles more than two-thirds of all online searches, Google is the preferred search engine for for most pay-per-click programs. But creating an effective Google AdWords campaign requires expertise and plenty of time.

We can set up your AdWords program so that within days, your website will be at or near the top of Google’s paid search results.

Pay-per-click Search Optimization Program includes:

• Reviewing your goals.
• Enrollment in search marketing program.
• Research and analysis of keywords and bid prices, text ad creation and development of special “landing pages” to maximize conversions of visitors to customers/clients.

BENEFITS:

• Your website will jump to the top of the paid search results in no time at all.
• You will be able to refine your ad program to attract exactly the kind of visitors you want.

COST:

It’s based on the number of campaigns you choose to run. Our basic plan, which creates one campaign with up to 25 keywords, three text ads and two landing pages, is $200. Cost of the AdWords program itself is additional, but because you can decide on monthly budget and bid amounts, it’s entirely within your control.