Here are some topics to get you started:

• A look at our newest product.
• Some new uses for an existing product.
• A project we’re working on.
• Our new sales manager.
• Why we started our business.
• How we choose a product.
• How you should choose a product.
• How to get more out of a product.
• We’ll be exhibiting at these shows.
• What to do if you have a problem.
• A customer service issue and how we resolved it.
• How we can improve.
• Meet some of our employees.

You can also use the blog as a tool to recuit employees:

• We have a job opening.
• What we look for in an employee.
• How to apply for a job.

If yours is a service business or professional practice:
Medicine, Therapy, etc.

• A new breakthrough in our field.
• Our treatment philosophy.
• Discussion of an illness/condition we treat.
• How we handle the end of treatment.
• Insurance and billing isues.
• Example of a client/patient who benefitted from treatment.
• Meet our new employee.

Legal, Accounting, Architecture, etc.

• Cases we’ve just won; buildings we’ve designed.
• The importance of support staff in our practice.
• Our opinion of current issues in the field.
• This is a good time to go over your will/portfolio/etc.
• The process of handling a project from start to finish.
• Recent awards and honors.

See… there’s lots to blog about. Need more ideas? Go over the emails and correspondence you’ve received over the last few months and see which subjects reappear. Anticipate the concerns that customers, patients and employees might experience.

Keep it short and focused… and you’ll begin to get some loyal readers.

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